Lean Startup

Lean Startup
"Create Value at minimal cost"


Define

•   Start up - Organization, new product or service, under extremely uncertainty
•   Lean Management screens waste and value / part with "just-do-it" style or "the right place at the right time"
•   Validated Learning - Value hypothesis / Growth Hypothesis
•      Experiment of behavior to check hypotheses => vision

Learn

•    <speed up the feedback loop> -(idea) - Build - (product) - Measure - (data) - Learn -
•    Learn  Elevator pitch - (X needs O because A)antecede and analogy with the fact - based on assumption relevant to "leap-of-faith" questions
•    Analog vs Antilog (Sony Walkman vs Napster / iPod)
•    Genchi, Genbutsu - Deming
•    Minimum Viable Product (MVP) - Test what is value for customers
• Video MVP, Concierge MVP, Wizard of Oz (human) testing MVP
• Innovation Accounting
• Vanity Metrics (based on only growth hypothesis or superficial page views, just do Agile Development) 
• vs. Actionable Metric (3A) implement Kanban(until learn is done, do not develop) and split testing
• Actionable (correlation, cause and effect)
• Accessible (simple, cohort-based reports, widespread access to the reports / embed a system in a product)
• Audible (Difficulty of responsibility <= meet a customer / primary date

Accelerate

•   Adaptive Organization ……5 Whys / allocate Black Belts to each teams
•   Innovative Organization
• Scarce but Secure Resources
• Independent Development Authority
• A personal Stake in the Outcome / 主査